Things We're Loving Now: Fenty's New Collection!

Release 5-19 -The First New LVMH Brand In Decades!

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The new collection titled “Release 5-19,” was launched late May by international superstar Rihanna. The singer, who has taken the beauty industry by storm with her brand ‘Fenty Beauty’, has teamed up with the LVMH group to launch the first new luxury fashion house in decades!

The collection incorporates both male and female energy to play on the unisex aesthetic, which is the vibe she was going for (as quoted in an article by the New York Times, during the brands launch event). Tailoring seems to be of central importance as the collection features double breasted suits, in multiple colour ways, high shoulder blazers and tops with a snug fit at the waist, and dramatically oversized Japanese denim tops that can be worn as either a jacket or a dress. The collection clearly reflects Rihanna’s personal style and character which we have seen throughout the years, which you can now purchase and add to your wardrobe! Scroll down to see the collection.

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Carlene NoelComment